Patons & Baldwins became very good at advertising their wares by the 1930s. They were publishing about 100 'Helps to Knitters' pattern leaflets every year, intended of course to sell their wools, and advertised the patterns widely. They also published a series of free booklets, each showing many of the patterns currently available. An imaginative example of these booklets is the Family Album, published in 1936.
It shows a fictional family of Mother, Father and four children. The eldest, Priscilla, is engaged to be married; another girl, Sue, is old enough to drive a car. Then Timothy, aged about 11, and Bill, who is a toddler. They all wear woollies made, naturally, in Patons & Baldwins wools. Priscilla and Sue knit their own, while Mother knits for the others.
The six characters, plus the fiancé (David), are shown in scenes of everyday life, wearing their woollies. Here are Sue and two of her friends at the country club.
Jumpers with collars seem to have been in fashion for women in 1936. Here is the pattern for one of the jumpers.
Elsewhere in the album, Sue is wearing another jumper in Beehive Wool Cord:
Wool cord was a thicker version of Beehive Wool String, described as 'pure wool looking just like string' - perhaps very tightly spun? In the two jumper patterns here for Wool Cord, it's knitted on size 6 (5mm.) needles, so probably at least as thick as modern double knitting.
Priscilla and David don't go out much, because they are saving to get married, so instead they stay at home and make a rug together. Patons & Baldwins sold rug wool, as well as rug patterns, and many of their brochures feature rugs as well as knitwear.
Like the other men (and Timothy) in the Album, David's knitwear isn't very interesting - they all wear V-neck sleeveless pullovers, though Timothy in one scene is shown wearing a V-neck jumper with long sleeves. (The V neck is to show the tie, which was apparently compulsory, even for casual wear.)
Meanwhile, Mother is shown having a morning cup of tea in bed.